Privacy Policy

Effective date: August 29, 2026

This Privacy Policy explains how Tray Millen (“we”, “us”, “our”) collects, uses, shares, and protects personal information when you visit https://traymillen.com (the “Site”). It is written to meet the requirements of Google Merchant Center and applicable data‑protection laws (e.g., GDPR, CCPA).

1. Information We Collect

Contact information: name, email address, phone number, and any other details you voluntarily provide via contact forms, newsletter sign‑ups, or order forms.
Account information: username, password (hashed), and profile details if you create an account.
Payment and order data: billing address, shipping address, payment method details (processed only by our payment processor), order history, and product‑related preferences.
Technical data: IP address, browser type, operating system, device identifiers, and URLs of pages you view (collected via server logs and analytics tools).
Cookies & similar technologies: first‑party cookies for session management, preference storage, and marketing tracking (see section 4).

2. How We Use Your Information

To process and fulfil orders, including shipping, returns, and refunds.
To communicate with you about your order status, support requests, and promotional offers you have opted‑in to receive.
To personalise your experience on the Site (e.g., recommended products, content).
To analyse Site usage, improve functionality, and conduct market research.
To comply with legal obligations and enforce our Terms of Service.

3. Sharing Your Information

Service providers: payment processors, shipping carriers, email service providers, and analytics platforms that act on our behalf and are contractually bound to protect your data.
Google services: we share limited data (e‑mail address, conversion events, and product‑feed identifiers) with Google Merchant Center, Google Ads, and Google Analytics for advertising, conversion tracking, and product‑listing compliance.
Legal requirements: authorities, courts, or other governmental bodies when required by law or to protect our rights.

4. Cookies & Tracking Technologies

We use cookies to:

Remember your login session and site preferences.
Track analytics (Google Analytics) to understand how visitors use the Site.
Serve personalised ads through Google Ads remarketing.
Enable newsletter sign‑up and email‑marketing tracking (Mailchimp/ConvertKit).

You may manage or delete cookies through your browser settings. Disabling certain cookies may affect site functionality.

5. Data Retention

We retain personal data as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. For example:

Account information: until you delete your account.
Order data: 7 years (tax and accounting requirements).
Marketing communications: until you unsubscribe.

6. Your Rights

Depending on your jurisdiction, you have the right to:

Access, correct, or delete your personal data.
Restrict or object to processing.
Export your data in a portable format.
Withdraw consent for marketing communications at any time.

To exercise these rights, contact us using the details in section 9.

7. Security

We implement reasonable technical and organisational measures to protect your data against unauthorised access, loss, or alteration. However, no method of transmission over the Internet is 100% secure.

8. Children’s Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from them.

9. Contact Information

If you have questions or concerns about this Privacy Policy or wish to exercise your rights, please contact us at:

Tray Millen
Email: privacy@traymillen.com
Address: 1234 Kingston Road, New York, NY 10001, USA

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.