okeifheron@gmail.com - traymillen.com

Collaboration Etiquette: How to Work With Other Artists the Right Way

How to handle music collaborations the right way — splits, creative boundaries, communication, and knowing when to say no.

What actually separates merch that sells from merch that sits unsold — design, brand consistency, quality, and creating urgency.

What actually goes into strong dancehall vocal delivery — pocket, attitude as technique, ad-lib placement, and breath control.

How to book your first live show as an independent artist — showcases, venue research, EPK prep, and building a reliable reputation.

What actually makes a dancehall hook stick — repetition, melody strength, simplicity, and where it should land in the arrangement.

What actually works for growing Instagram as a dancehall artist — performance content, Reels, consistency, and real engagement.

How independent artists actually get radio airplay — targeting the right stations, EPK prep, and realistic outreach strategy.

Why every independent artist needs an email list — and why it matters more than follower count for actually driving action.

Why every independent artist needs an EPK (electronic press kit) — what to include, how to keep it updated, and why it matters.

A complete checklist for setting up Spotify for Artists — profile, Canvas, playlist pitching, and pre-saves, done right before your next release.