Brand deals and sponsorships aren’t just for artists with millions of followers — but you do need the right materials to make a credible case. A media kit built for brand partnerships is different from a standard EPK, and here’s what it actually needs.
It’s Not the Same as Your EPK
An EPK is built for press, playlists, and bookers — focused on music. A media kit for sponsorships needs to speak brand language: audience demographics, engagement rates, past partnership examples if you have any, and a clear sense of what collaborating with you actually looks like.
Audience Data Matters More Here Than Anywhere Else
Brands care about who’s actually listening and following — age range, location, engagement rate — far more than raw follower counts. A smaller, highly engaged audience with clear demographic data often pitches better than a larger, vague one.
Show, Don’t Just Tell, Your Content Style
Include actual examples of your content — a few strong posts, a video, anything that shows a brand exactly what collaborating with you would look like in practice, not just a description of your aesthetic.
Be Specific About What You’re Offering
Vague pitches (“I’d love to work together”) get ignored. Specific ones — a sponsored post format, a mention in an upcoming release, integration into a specific piece of content — give a brand something concrete to actually say yes to.
Rates Don’t Need to Be Public, But Have Them Ready
Know your pricing before a brand asks, even if it’s not published anywhere. Scrambling to figure out rates mid-conversation reads as unprepared, and undercuts the professionalism the rest of the kit is trying to establish.
Start Small and Build Proof
A first sponsorship doesn’t need to be a major brand — a smaller, relevant partnership that goes well becomes proof for the next pitch. Building this track record over time strengthens every future conversation. If you’re exploring this and want to think through positioning, reach out here.