Getting your music on Spotify playlists and featured on music blogs can transform your career overnight. One playlist add can generate thousands of streams, introduce you to new fans worldwide, and create momentum that compounds over time. One blog feature can establish credibility, reach industry ears, and validate your work.
But the reality is harsh: thousands of artists compete for limited playlist spots and blog coverage daily. Curators and bloggers receive hundreds of submissions weekly. Most submissions get ignored or rejected. The odds feel overwhelming.
As an independent dancehall artist navigating this landscape as Tray Millen, I’ve learned that playlist placement and blog coverage aren’t about luck—they’re about strategy, persistence, quality, and professionalism. You can dramatically increase your chances by understanding how the system works and approaching it strategically.
This is your complete guide to getting your dancehall music on Spotify playlists and featured on music blogs—from editorial playlists to independent curators, from major publications to niche blogs. These are the strategies that actually work.
Understanding the Playlist Ecosystem
Not all playlists are created equal. Understanding the different types helps you target effectively.
Spotify Editorial Playlists
What they are:
Playlists curated by Spotify’s in-house team. These include major genre playlists like “Dancehall Official,” “Lorem,” “Caribbean Vibes,” and others.
Why they matter:
- Massive reach (hundreds of thousands to millions of followers)
- Algorithmic boost from placement
- Industry credibility
- Career-changing potential
The reality:
- Extremely competitive
- Spotify receives thousands of submissions weekly
- No guarantee even with quality music
- Relationships and label connections help but aren’t required
How to access:
Through Spotify for Artists pitch tool (we’ll cover this in detail).
Spotify Algorithmic Playlists
What they are:
Playlists generated by Spotify’s algorithm: Discover Weekly, Release Radar, Daily Mix, Radio.
Why they matter:
- Personalized to each user
- High engagement (people trust algorithmic recommendations)
- Scale potential (everyone has their own versions)
- Based on listening behavior, not politics
How to trigger:
- Get saves and full listens (completion rate)
- Get added to user-created playlists
- Encourage fans to save and listen fully
- Maintain low skip rate
The key: You don’t pitch to these—you earn placement through engagement metrics.
Independent Curator Playlists
What they are:
Playlists created by individuals, blogs, labels, or brands outside Spotify.
Why they matter:
- More accessible than editorial playlists
- Many have substantial followings (10K-500K+)
- Cumulative effect of multiple placements
- Relationships possible with curators
- Gateway to larger playlists
How to access:
Direct outreach, submission platforms, networking (we’ll cover tactics).
Your Own Playlists
What they are:
Playlists you create featuring your music alongside established artists.
Why they matter:
- You control placement
- Creates discovery opportunity
- Shows your taste and influences
- SEO and searchability
Strategy:
- Create genre-specific playlists
- Mix your tracks with popular songs
- Update regularly
- Promote your playlists
- Name them strategically for search
Spotify Editorial Playlist Submission Strategy
Here’s how to maximize your chances with Spotify’s editorial team.
Spotify for Artists Setup
Prerequisites:
- Claim your Spotify for Artists profile
- Verify your account
- Complete all profile information
- Upload high-quality photos
- Link all social media accounts
Why it matters: Incomplete profiles reduce credibility. Show professionalism from the start.
The Pitch Tool (Your Main Access Point)
How it works:
- Available for unreleased tracks uploaded through your distributor
- Must pitch 7+ days before release date
- Only one track can be pitched per release
- Fill out detailed pitch form
What Spotify asks:
Basic information:
- Genre and subgenre (choose accurately)
- Mood descriptors
- Instrumental vs. vocal
- Language
- BPM and key (if known)
The pitch (most important):
- Why is this track special?
- What’s the story behind it?
- Who are your influences?
- Previous success or press?
- Why should Spotify care?
Writing an Effective Pitch
The structure:
Hook (first sentence):
Grab attention immediately with the most compelling fact about you or the track.
Example: “This track blends authentic Kingston dancehall energy with Afrobeats production, and has already generated 50K TikTok views pre-release.”
Story:
Explain what makes this release special—the inspiration, creative process, or meaning.
Example: “Recorded in Kingston with producer [Name], this track captures the energy of Jamaican street sessions while incorporating contemporary production that appeals to global audiences.”
Context:
Mention relevant credentials, previous success, press coverage, or momentum.
Example: “Following [previous track] which received [achievement], we’ve built momentum with 10K monthly listeners and consistent engagement from UK and North American audiences.”
Fit:
Explain which playlists this would suit and why.
Example: “This track would fit perfectly on ‘Dancehall Official,’ ‘Caribbean Vibes,’ or ‘Afro Bashment’ due to its authentic Caribbean sound with contemporary production.”
Call to action:
Make it easy for them to say yes.
Example: “We have strong social media momentum ready to support playlist placement, with coordinated promotion planned across TikTok, Instagram, and YouTube.”
Best practices:
Do:
- Be concise but compelling (200-300 words)
- Highlight what’s unique and newsworthy
- Show existing momentum or traction
- Demonstrate you understand Spotify’s ecosystem
- Mention specific playlists that fit
- Include concrete achievements (streams, press, etc.)
- Show promotional plans
Don’t:
- Beg or plead
- Claim you’re the best or will be huge
- Submit incomplete information
- Pitch multiple genres incoherently
- Lie about streams, press, or achievements
- Be generic (every artist says their music is “unique”)
- Submit close to release date
Timing Your Submission
Optimal timeline:
- Upload track 2-4 weeks before release
- Submit pitch 7-14 days before release
- Earlier is better—gives curators time to review
Why timing matters:
Spotify curators plan playlists in advance. Last-minute submissions rarely get considered.
After Submitting
What happens:
- Spotify reviews but doesn’t guarantee response
- No news doesn’t mean rejection
- Check day of release and week following
- Most placements happen within first few weeks
If you don’t get placed:
- Don’t get discouraged (it’s extremely competitive)
- Focus on other promotional strategies
- Build momentum for next release
- Keep improving and trying
Independent Curator Outreach Strategy
Independent curators are more accessible and relationships are possible.
Finding the Right Curators
Research process:
1. Search Spotify for relevant playlists:
- Search “dancehall,” “Caribbean music,” “reggae fusion,” etc.
- Look for playlists with 1K-100K+ followers
- Check if they regularly update
- Note curator names in playlist descriptions
2. Analyze playlist fit:
- Does your music genuinely fit the vibe?
- Are similar artists featured?
- What’s the sound and energy level?
- Would your track feel natural in this context?
3. Find curator contact information:
- Check playlist description for submission links
- Search curator name on social media
- Look for associated websites or emails
- Use submission platforms they might use
Tools for finding curators:
- Chartmetric: Research playlists and curators
- Playlist Push: Submission platform
- SubmitHub: Submit to curators who use platform
- Soundplate: Research tool
- Manual Spotify search: Time-consuming but free
The Outreach Message
Platform options:
- Email (preferred if available)
- Instagram DM
- Twitter DM
- Submission forms on their websites
- SubmitHub or Playlist Push
Message structure:
Subject line (email):
Keep it clear and professional.
Example: “Submission: Dancehall Track for [Playlist Name]”
Opening:
Personalize—show you actually know their playlist.
Example: “I’ve been following [Playlist Name] for months and love how you blend classic dancehall with contemporary sounds. The transition from [Artist A] to [Artist B] in your last update was perfect.”
Introduction:
Brief, relevant background about yourself.
Example: “I’m Tray Millen, an independent dancehall artist from Kingston, Jamaica, currently building international reach through authentic Caribbean sound with global production.”
The pitch:
Explain your track and why it fits specifically.
Example: “My new single ‘[Track Name]’ combines traditional dancehall energy with Afrobeats-influenced production. Given your playlist features [similar artist], I think it would fit naturally between tracks like [example] and [example].”
Social proof:
Mention relevant achievements or momentum.
Example: “The track has generated 5K streams in its first week and 20K TikTok views from organic dance content.”
Make it easy:
Provide direct links and information.
Example: “Spotify link: [URL] Key info: 3:15 length, 110 BPM, high energy dancehall Pre-save link: [URL] (if pre-release)”
Respectful close:
Thank them and respect their decision.
Example: “I understand you receive many submissions. Whether or not it fits, I appreciate your time and will continue supporting your curation. Thanks for considering.”
Template example:
Subject: Submission: Dancehall Track for Caribbean Vibes Mix
Hi [Name],
I've been following Caribbean Vibes Mix for the past few months and really appreciate how you balance authenticity with contemporary appeal. Your recent addition of [Artist X] showed great taste.
I'm Tray Millen, a dancehall artist from Kingston creating music that honors Jamaican roots while reaching global audiences.
My new single "Energy Rise" is an upbeat dancehall track with Afrobeats influences that would fit naturally alongside artists like [Similar Artist 1] and [Similar Artist 2] on your playlist.
The track is gaining early traction: 5K first-week streams, 20K TikTok views, and strong engagement from UK and North American listeners.
Spotify: [link]
Apple Music: [link]
Track info: 3:15, 110 BPM, high energy
I understand you receive many submissions—whether this fits or not, I appreciate your time and will continue following your curation.
Thanks for considering,
Tray Millen
[Social media handles]
[Website]Best Practices for Curator Outreach
Do:
- Research and personalize every message
- Demonstrate you actually know their playlist
- Keep it concise (under 200 words)
- Include all necessary links and info
- Be professional and respectful
- Follow up once after 1-2 weeks if no response
- Thank them if they add your track
Don’t:
- Send generic copy-paste messages
- Spam multiple messages
- Be pushy or entitled
- Offer payment (against Spotify policy and tacky)
- Submit music that doesn’t fit the playlist
- Follow up repeatedly if they don’t respond
- React negatively to rejection
Using Submission Platforms
SubmitHub:
How it works:
- Submit tracks to curators who use the platform
- Pay premium credits ($1-3 per submission) for guaranteed feedback
- Free credits available but slower and lower priority
Strategy:
- Target curators accepting your genre
- Read their preferences and submission requirements
- Write compelling pitch
- Start with free credits to test
- Invest premium credits for best-fit curators
Success rate: Typically 5-15% acceptance rate. Don’t expect miracles, but it works sometimes.
Playlist Push:
How it works:
- Submit tracks to network of verified curators
- Campaigns start around $300-400
- Curators review and add if they like it
- Payment only goes to curators who add your track
Pros:
- Legitimate curator network
- Pay for results model
- Professional platform
Cons:
- Still not guaranteed placements
- Can be expensive
- Results vary by genre and track quality
My recommendation: Test with small budget campaign if you can afford it. Not essential, but can accelerate results.
Getting Featured on Music Blogs
Blog coverage provides credibility, backlinks, press quotes, and new audience exposure.
Types of Music Blogs
Tier 1: Major Publications
- Complex, Pitchfork, The FADER, Billboard, Rolling Stone
- Massive reach and credibility
- Extremely competitive
- Usually require industry connections or label backing
Tier 2: Genre-Specific Publications
- Dancehall-focused blogs, Caribbean music sites
- Strong niche audiences
- More accessible than major pubs
- Examples: Dancehall Mag, Reggae Vibes, Caribbean music blogs
Tier 3: Independent Blogs and Websites
- Run by individuals or small teams
- Modest but engaged audiences
- Most accessible for independent artists
- Cumulative effect of multiple features matters
Your strategy: Start with Tier 3, build up to Tier 2, eventually aim for Tier 1 as momentum grows.
Finding Relevant Blogs
Research methods:
Google searches:
- “dancehall music blog”
- “Caribbean music blog”
- “new music blog”
- “independent music blog”
- “[your city] music blog”
Analyze competitors:
- Search for similar artists
- See which blogs covered them
- Target those same publications
Blog databases and lists:
- Search “music blog submission list”
- Music blog directories
- Industry resource sites
Social media:
- Follow music blogs on Twitter/Instagram
- Join music industry Facebook groups
- Ask other artists which blogs covered them
Create a spreadsheet:
Track blog name, contact info, submission requirements, notes about their focus, and your outreach status.
The Blog Pitch
Find submission guidelines:
Most blogs have submission pages explaining their process, requirements, and preferred contact method.
Email structure:
Subject line:
Clear and specific.
Example: “New Music Submission: Dancehall Artist Tray Millen”
Personalized opening:
Reference specific content they’ve published.
Example: “I really enjoyed your recent feature on [Artist]. Your take on [specific point] resonated with me.”
Your introduction:
Who you are and what makes you interesting.
Example: “I’m Tray Millen, an independent dancehall artist from Kingston, Jamaica. I create music that blends authentic Jamaican sound with contemporary global production.”
The pitch:
What you’re promoting and why they should care.
Example: “My new single ‘Energy Rise’ represents a new wave of dancehall connecting Caribbean roots with international sounds. The track is gaining traction: 10K streams first week, 30K TikTok views, and strong engagement from UK and North American audiences.”
Why their audience will care:
Connect your music to their readers’ interests.
Example: “Given your coverage of [similar artists] and interest in Caribbean music’s global influence, I think your readers would connect with this release.”
Assets provided:
Make their job easy.
*Example: “I’ve included:
- Streaming links (Spotify, Apple Music)
- High-res press photos
- EPK (electronic press kit) PDF
- Artist bio
- Social media handles
Let me know if you need anything else.”*
Professional close:
Example: “Thanks for considering. Whether you cover this or not, I appreciate your support of independent artists and will continue following your work.”
Best Practices for Blog Outreach
Do:
- Research each blog’s submission process
- Follow their guidelines exactly
- Personalize every pitch
- Provide all requested materials
- Use professional photos and graphics
- Keep pitch concise (under 300 words)
- Include relevant links
- Follow up once after 1-2 weeks
Don’t:
- Spam with generic messages
- Ignore submission guidelines
- Attach large files (use links)
- Be pushy or entitled
- Follow up repeatedly
- Pitch to blogs that don’t cover your genre
Creating an EPK (Electronic Press Kit)
Essential components:
Bio (2-3 paragraphs):
- Who you are
- Your sound and influences
- Key achievements
- Current project information
Press photos:
- High-resolution (300 DPI)
- Professional quality
- Multiple options (close-up, full body, lifestyle)
Music links:
- Streaming platforms
- Music videos
- SoundCloud or Bandcamp
Press quotes:
- Previous coverage
- Notable testimonials
- Review excerpts
Contact information:
- Phone
- Social media
- Management (if applicable)
Stats and achievements:
- Streaming numbers
- Social media following
- Notable shows or collaborations
- Press coverage
Format: PDF or dedicated webpage. Make it easy to download or share.
Building Relationships (Long-Term Strategy)
The best playlist adds and blog features come from relationships, not cold pitches.
Engage Before You Need Something
Build genuine connections:
- Follow curators and bloggers on social media
- Comment on their posts
- Share their playlists and articles
- Tag them when appreciating their work
- Engage as a fan, not just an artist seeking coverage
Why it works: When you eventually pitch, you’re not a stranger—you’re someone they recognize and have interacted with.
Provide Value
Help curators and bloggers:
- Suggest other artists for their playlists/coverage
- Share their content to your audience
- Provide insider info or connections
- Be a resource, not just someone asking for favors
The principle: Relationships are built on mutual value, not one-way asks.
Show Gratitude and Support
When someone features you:
- Thank them publicly and privately
- Share their playlist/article extensively
- Tag them in your promotion
- Continue engaging after placement
- Consider sending small thank-you gifts
Long-term thinking: Today’s independent curator might be tomorrow’s major tastemaker. Build real relationships.
Increasing Your Chances: Pre-Submission Work
The reality: Curators and bloggers are more likely to feature artists with existing momentum.
Build Your Numbers Before Pitching
Social proof matters:
- Grow social media following
- Generate streams organically
- Build email list
- Create engagement on content
Why it works: 10K monthly listeners with 5K social following is more compelling than 100 listeners with no presence.
Create Buzz and Validation
Momentum indicators:
- TikTok views and sound usage
- Instagram Reels engagement
- Previous blog features
- Radio play (local or online)
- Industry cosigns
Stack accomplishments: Each small win makes pitching easier.
Quality Control
Before submitting anywhere:
- Is the music actually good?
- Is it professionally mixed and mastered?
- Does it genuinely fit the playlist/blog?
- Would you honestly add this to a playlist if you were the curator?
Harsh truth: No strategy compensates for mediocre music. Quality is prerequisite to everything else.
My Personal Strategy as Tray Millen
Here’s what I actually do:
Spotify Playlists
For each release:
- Submit to Spotify editorial 10-14 days before release
- Research 20-30 independent curator playlists
- Personalize outreach to 10-15 most relevant curators
- Use SubmitHub for 5-10 additional submissions
- Create my own playlists featuring the track
- Promote playlists on social media
Music Blogs
For significant releases:
- Research 15-20 relevant blogs
- Prepare professional EPK
- Personalize pitches to 10 most relevant blogs
- Follow up once after 1-2 weeks
- Thank and promote any coverage received
- Build ongoing relationships with responsive blogs
Long-term relationship building:**
- Engage with curators and bloggers on social media
- Share their content regularly
- Build genuine connections over time
- Position myself as a resource, not just an artist seeking coverage
Realistic Expectations
Success rates:
- Spotify editorial: Less than 5% for independents
- Independent curators: 10-20% with good targeting
- Music blogs: 15-25% with personalized outreach
What this means: Expect mostly silence and rejection. That’s normal. Keep trying.
Timeline: Most placements happen within 2 weeks of release if they’re going to happen.
Compound effect: Multiple small playlist adds and blog features compound over time. No single placement is make-or-break.
When Rejection Happens (It Will)
How to handle it:
- Don’t take it personally
- Learn from feedback if provided
- Keep improving your music
- Continue building momentum
- Try again with next release
Remember: Every successful artist faced countless rejections. Persistence and consistent improvement win long-term.
Final Advice
Focus on:
- Making quality music that deserves coverage
- Building momentum organically
- Professional, personalized outreach
- Long-term relationship building
- Persistence across multiple releases
The truth: Playlist adds and blog coverage accelerate careers, but they’re not magic bullets. Sustainable success comes from great music, consistent output, and authentic fan connection.
Start today: Research playlists and blogs, prepare your materials, and start reaching out professionally. Every placement starts with a submission.
Your music deserves to be heard. These strategies help you get it in front of the right ears. Now go make it happen.
Want more strategies for building your music career? Subscribe to the TrayMillen.com newsletter for exclusive tips, industry insights, and proven tactics. Follow me on Spotify and see these strategies in action.
#SpotifyPlaylists #MusicPromotion #IndependentArtist #TrayMillen #MusicBlogs #PlaylistPitching #MusicMarketing #DancehallMusic #MusicBusiness #ArtistTips